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OUR STORY


 We make healthy sweets you’d love to eat! 

It all started with humble beginnings when we, a passionate pair of foodies, started selling cookie sandwiches at London’s hip street food markets. Soon we’ve made our way to some of London’s finest food scene and even auditioned for Great British Bake Off in 2016.

SAY YEY - Sourced Market

Things were going well, but it didn’t feel right nor sustainable for us to be trying to grow a business based on selling unhealthy treats. So we started shifting our focus to find an equally satisfying, yet significantly healthier alternative instead.

After nearly four years of selling cookies, we made a very hard decision to close down our small profitable bakery and to rebrand and reshape our business for a more sustainable future. 

Following countless trials and errors, we eventually found inspiration in a creamy low sugar milk candy recipe we’ve discovered during a trip to the orient.

We knew we had to make it extra special and therefore decided to add healthy quality ingredients like matcha, chia seeds, fruit and nuts to our low sugar nougat base.

To make our bars even more interesting, we’ve created a range of flavours inspired by a variety of different recipes we’ve discovered whilst travelling around the world. 


In early 2020, we were proud to finally launch SAY YEY and within just a few months we won the prestigious Great Taste Award for one of our key signature flavours.

Since then, we have expanded our range and have also introduced an equally scrumptious vegan friendly nut bar. 

SAY YEY Vegan Nut Bar

We really hope you enjoy our healthier version of a candy bar and hopefully, with your help, we can make a difference by helping more people live a happy and healthy lifestyle.

We’d love to have you on board and be part of our journey during these unprecedented times ahead.

SAY YEY - Feeling good


 Why we do what we do? 

We never want to miss out on anything. That’s why we live active & eventful lives and when it comes to desserts, we don’t want to make any compromises. We want bold delicious flavours, in an easy grab & go format, that leave us completely satisfied rather than feeling guilty!
We’ve soon realised that such a thing is hard to come by. Indulgent desserts are usually difficult to eat on the go and far too unhealthy. Candy bars are loaded with sugar and often don’t taste anything like what the makers want us to believe. Protein bars on the other hand are really difficult to digest and not as healthy as advertised. So we thought, we can do better!
That’s why we created a handmade artisan nougat treat, packaged in a portable format for your convenience, with bold flavours inspired by real foodies around the world. And because we want our soft nougats to be healthy, we’ve replaced all the BAD stuff with GOOD stuff instead.
For example, we've cut the amount of sugar in HALF and use skimmed milk or whole nuts for added protein (best form of protein there is for slow release). We also jam pack this treat with loads of quality nuts such as almonds & pecan and add in superfood ingredients (like matcha, goji berries and chia seeds) that we usually don't eat enough of.
The result is a portable, low-calorie treat that is nutritionally balanced and most importantly, super delicious! The perfect alternative for anyone who is looking to upgrade their desserts whilst aiming for a healthier living.
SAY YEY Vegan Nut Bars